Authentic Beauty Concept is a brand that we also work with at the salon. It offers several ranges for your hair: shine, moisturizing, volume, textured hair...

Why use Authentic Beauty Concept products?

The strength of this brand is its highly effective formulation made from carefully selected natural ingredients. Thanks to gentle cold extraction, all the benefits of the active ingredients at the heart of the molecules of each ingredient are preserved, thus offering optimal results for your hair.

How to choose your Authentic Beauty Concept products?

Whether you are looking for shampoos, masks, conditioners or leave-in treatments, their product ranges will meet your expectations.

- The moisturizing range: discover our moisturizing range, perfect for dehydrated, dry hair or for textured hair such as curly, frizzy or kinky.

- The volume range: For more volume, opt for our range specially designed for fine hair.

- The shine range: Enhance your color with our shine range, ideal for reviving the highlights of your colored hair.

- The restorative range: Finally, to deeply repair and rebuild the hair fiber, our restorative range is the perfect solution for hair subjected to chemical treatments or daily use of your heating appliances.

Trust Authentic Beauty Concept to enhance your hair with quality products, carefully developed and with in-depth expertise in your hair.

Discover Tokio Inkarami, a revolutionary Japanese hair care brand. Enriched with six types of keratin and essential amino acids, these products guarantee deep repair of the hair fiber, thus offering a noticeable improvement in the quality of your hair. Specially designed to revitalize hair damaged by chemical treatments and the daily use of heating appliances, these treatments are a real breath of fresh air for your hair.

Which Tokio Inkarami products for your hair?

Explore their innovative ranges:

• Platinum: Composed of a cleansing base, a repairing treatment and a regenerating oil, this range is ideal for fine hair looking for volume and shine.

• Premium: Richer and more nourishing, this range is specially formulated for thick and/or textured hair, providing intense hydration and deep repair.

Treat yourself to a Tokio Inkarami treatment in the salon for a unique relaxing and pampering experience, and extend its benefits at home with our hair routines.

With Tokio Inkarami, rediscover sublime, shiny, repaired hair with incomparable softness!

Discover a renowned Italian brand specializing in hair products, offering a wide selection of ranges dedicated to the complete care of the scalp and hair. Each range has been carefully designed to solve specific problems:

Which range to choose?

- Balancing: Expert treatment to regulate oily scalp

- Calming: Soothing solution for itching, red patches, irritation, dandruff and psoriasis.

- Moisturizing: Intense care for dry hair subjected to chemical treatments such as coloring and highlights or often used by your heating appliances, such as your straightener, curling iron or hair dryer.

- Filler: Innovative formula to give volume and density to fine hair, weakened by chemical treatments and the use of heating appliances.

- Silver: Effective solution to neutralize unwanted highlights in blonde, gray and white hair, while providing cooler shades for brunettes.

- Silk Oil: For hair lacking shine, dullness and lack of hydration.

- Color care: To maintain your colorings, patinas, gloss and prevent their oxidation. It preserves the reflections and reduces the risks of bad reflections with the aging of the color.

- Solar: This is the ideal range for summer. It is super moisturizing, and helps protect your hair from UV rays, sand and salt residues, etc.

Treat your hair to the best of Italy with our complete offering of Alter Ego hair products, designed to meet all your needs.

Opt for hyper-concentrated hair care!

What is Olaplex?

Olaplex is the reference brand designed for very damaged hair subject to chemical treatments such as highlights, coloring, bleaching, patinas...

Thanks to innovative technology, their products offer deep repair of the hair fiber, thus preserving your hair from split ends and breakage. Formulated without sulfates, parabens, phthalates, dyes and entirely vegan, their hyper-concentrated reconstructive care combines effectiveness and respect for the environment. Choose a quality hair routine for hair that shines with health and vitality!

How to choose your Olaplex products?

Their products are represented in the form of numbers that you can associate with each other to create the routine adapted to your needs. The strength of this brand is the association of several of their products for better effectiveness.

You will find washing products, care products and styling products.

To know which number to choose and how to use them, ask your hairdresser for advice, who will be able to give you the right tips and advise you on the right products for your routine.

It is an Italian brand with an ambition: to have a composition and ingredients of impeccable quality and with a maximum of natural ingredients. Their goals are to offer hair products that are good for health, thoughtful and designed to limit their impact on the environment. Born in Parma, Italy, this brand has an entire estate where they carry out their crops in order to develop tests on their formulations directly on this same site. A real little "microcosm" in search of the best ingredients and the best formulas for the beauty and health of your hair.

How to choose the right range for your hair?

Their product ranges are adapted to each problem:

- MOMO: the ultimate moisturizing range for your hair. Ideal for your dry and dehydrated hair, often damaged by heating appliances. It is also ideal in winter to reduce the dehydrating effects of the cold.

- MINU: The range dedicated to the shine of your hair. It is ideal for preserving your color or just to bring more shine to your natural hair.

- NOUNOU: The restorative range. It is ideal for hair subject to chemical treatments or damaged by the heat of your styling tools.

- OI: The universal range that is suitable for all hair types. It is ideal for bringing softness to your hair and for detangling hair.

Repigmenting treatments and shampoos to revive your color or just to give pretty highlights to your natural hair. You can mix several treatments or shampoos to obtain the perfect color.

How long do hair repigmenters last?

Enjoy up to 4 weeks of effects on your hair.

Why use Patrice Mulato products?

A Lyon brand, it has stood out through its values ​​and ambition since 2007. This brand stands out through the use of more than 90% natural and 100% French ingredients in its products.

Explore the world-renowned brand, Ghd. They are the leader in the field of heated hair styling tools. With a complete range of professional tools, Ghd offers you everything you need to dry, style, curl, maintain and protect your hair. Their high-quality tools are designed to allow you to achieve all your hair styles every day, offering an unrivalled styling experience.

The brand created exclusively for men to take care of their hair or beard. Created by professional barbers, this brand stands out for the quality of their styling products, and their desire to break the codes of traditional barbers. Choosing STMNT means diving into a modern universe with the desire to shake up traditional lines and codes.

It is a brand with natural ingredients dedicated to the growth of your hair. It also helps to limit hair loss if you observe this phenomenon following significant stress, an operation, pregnancy, etc.

How to use Natucain?

Its natural composition allows everyone to use their product range, even pregnant women. The formulation of their products is vegan and 100% natural. Their products are applied as a cure of several weeks (like a vitamin cure) in order to maximize their effects.

Their secret? The active ingredient MKMS24. An innovation in the world of hair beauty. A powerful active ingredient to thicken your hair.

Princess hair is yours!

A must-have brand of hair brush. They are essential for gently detangling your hair on a daily basis.

Why adopt a Tangle Teezer?

Thanks to their flexible and variable length bristles, they detangle without pulling and breaking the hair fiber. Their brushes are suitable for all hair types.

How do you use a Tangle Teezer?

They are also ideal for detangling your wet hair or for applying your treatments during your hair routine. Their spikes will allow you to evenly distribute the product on your hair and thus maximize its effects. They therefore also prevent the accumulation of too much product on your hair by distributing it evenly and therefore making it easier to rinse.

A real must-have, it's the must-have to have at home for gentle daily detangling!

Say goodbye to lice with Zero Lice products!

A real scourge of school for your children, these are the perfect products to get rid of these little insects, easily and quickly. Composed of natural active ingredients, this range is non-aggressive for your children's scalp and hair.

How to get rid of lice?

This complete range consists of a shampoo, a treatment balm to eliminate parasites, a detangling treatment to help remove nits, and a repellent spray to keep lice away throughout the day. This routine must be applied methodically in a mechanical manner to get rid of lice and nits.

You can apply the repellent spray as a preventative measure to avoid a new invasion of the hair.

A good hair routine is essential for healthy hair.

But what do we really mean by a "good" hair routine? How can you take optimal care of your hair to achieve long-lasting results?

We reveal the keys to a successful hair routine, simple but effective tips for healthy, radiant hair.

Understanding your hair needs:

Before you even think about establishing a hair care routine, it is crucial to understand the specific needs of your hair. Is it dry, oily, fine, thick, curly or brittle? Each hair type has its own characteristics and requirements. By identifying your issues, you will be able to choose the products and treatments best suited to your needs.

Clean gently:

The first step towards healthy hair is proper cleansing. Opt for a gentle shampoo, formulated without harsh sulfates, that respects the scalp's natural balance. Gently massage the scalp to stimulate blood circulation and remove impurities, then rinse thoroughly with lukewarm water.

Adapted care:

Hair care is essential to preserve and maintain your hair. Since hair is a dead material, it does not regenerate on its own. That is why it is important to have good care to maintain it. Always have a conditioner, a mask and a leave-in treatment in your routine.

Protect against external aggression:

Our hair is exposed daily to multiple external aggressions such as pollution, UV rays, heat from heating appliances, etc. To preserve their health and beauty, it is essential to protect them. Use styling products to protect your hair.

Adopt a balanced diet:

A good hair routine is not limited to external care, it also involves a balanced diet rich in essential nutrients. Be sure to include foods that promote hair health in your diet, such as fruits, vegetables, oily fish, eggs and legumes, which are rich in vitamins, minerals and fatty acids that are beneficial for hair growth and vitality.

By following these simple but effective tips, you will be able to set up a personalized hair routine adapted to your needs, for hair that shines with health and beauty. Remember that regularity and patience are the keys to success, so take care of your hair with love and consistency, and you will be rewarded with resplendent hair!

Choosing your routine is not easy. What does my hair really need? What is the source of my problem? Which products are best suited to my hair type?...

So many questions that we ask ourselves every day or when replenishing our product stock.

Let’s shed some light on the issues you may encounter:

- Product routine for dry hair :

To the touch, your hair is "rough", it tangles easily and has a "straw" appearance, it lacks hydration!

The reason can be various, chemical treatment, cold temperature, scalp problem, diet, daily use of heating devices...

A moisturizing routine is the solution you need. Our routine consists of a gentle, non-drying and moisturizing shampoo, a moisturizing mask without silicones that will moisturize, purify and regenerate your hair fiber without weighing it down. This routine is completed by a cream with a whipped texture, to deeply moisturize your lengths, protect them from external aggressions and will make detangling easier. And to finish, a sublimating oil to moisturize daily and restore shine.

- Product routine for fine hair :

Does your hair get tangled quickly? Do you have a flat hair effect?

We can remedy this simply. A good routine dedicated to this type of hair will allow you to regain density and volume, as well as to sheath the hair fiber. Our routine is composed of a plumping and densifying shampoo, a sheathing and plumping conditioner, a volumizing and heat-protective styling mousse and finally a sublimating oil to bring softness and shine to your hair.

- Product routine for oily hair :

If your hair gets greasy quickly and needs frequent washing, you need a gentle routine that is tailored to your scalp. Our routine includes a rebalancing and purifying treatment for your scalp to remove impurities and space out your washes, a gentle rebalancing shampoo, a moisturizing balm for your lengths and finally a sublimating treatment water to lightly moisturize your lengths.

- Product routine for brittle and split hair :

Are your lengths gradually losing their density and you feel your hair thinning? We have the restorative routine you need!

Composed of a shampoo, a mask and a moisturizing conditioner, this routine will intensely hydrate, strengthen and repair your hair fiber. Without silicones, it will not just camouflage or make up your hair fiber. The final touch is Tokio oil ! an oil enriched with keratin that will deeply hydrate, give shine and regenerate your hair fiber. A GEM!

For very (very) damaged hair, we offer a more concentrated routine using two iconic hair reconstruction brands: OLAPLEX and TOKIO INKARAMI.

Where to find our other routines?

Discover all our routines directly in our routine collection. Whether you have colored hair, curly hair or are simply looking for a routine for the summer , there is definitely a routine that suits you.

If you want to compose your own product routine with our recommendations, it's possible! Thanks to the personalized routine . Achievable in a few minutes, we will ask you questions about your habits, your hair type, the problems you encounter... And we will then offer you a routine adapted and just for you!

What are our different treatments?

-Botox treatment-

Botox treatment is a revolutionary solution to restore and revitalize damaged, dry or dull hair. Inspired by hair rejuvenation techniques, this innovative treatment offers a real rejuvenation cure to your hair, restoring its shine, suppleness and vitality.

Hair botox treatment works around your hair fiber to restore shine and suppleness.

Restore density:

Fine or thinning hair can benefit from a boost thanks to hair botox treatment. By plumping the hair fiber and thickening each hair, this innovative treatment gives the illusion of denser and more voluminous hair. No more flat and lifeless hair, make way for a mane full of vitality and volume!

Reveal the shine:

Shine is the ultimate sign of healthy hair. With its smoothing and sheathing agents, hair botox smooths the hair cuticle, reflecting light optimally and revealing a brilliant shine. Say goodbye to dull hair and enjoy a head of hair that is resplendent with health and luminosity.

-Tokio care-

Tokio Inkarami treatment is a true revolution in the world of hair beauty. Inspired by Japanese hair repair techniques, this innovative treatment offers a complete solution to restore, strengthen and enhance damaged hair.

Advanced Hair Repair:

Tokio Inkarami treatment uses cutting-edge technology to repair damage caused by external aggressions, chemical treatments or heat styling appliances. Its exclusive formula, enriched with restorative ingredients such as ceramides or keratin, penetrates into the heart of the hair fiber to fill in gaps and rebuild the hair structure from the inside.

Deep hydration:

Hydration is essential for healthy hair. Tokio Inkarami treatment provides deep hydration thanks to its formula highly concentrated in moisturizing agents and lipid ingredients. By restoring the hair's moisture balance, this treatment reduces dryness, brittleness and frizz, leaving hair soft, supple and shiny.

Strengthening of the hair fiber:

Weakened hair needs enhanced protection. Tokio Inkarami treatment strengthens the hair fiber from the inside by rebuilding the hair's internal bonds, for optimal protection against external aggressions. Result: more resistant hair, less prone to breakage and split ends, for visibly healthier and more radiantly beautiful hair.

-The Olaplex protocol-

Discover the benefits of the Olaplex protocol for repaired and strengthened hair!

Designed to restore hair damaged by chemical treatments, heat or other stressors, this innovative system offers a complete solution for stronger, more resilient and healthier hair. Explore the many benefits of the Olaplex protocol and discover how to restore healthy, vibrant hair.

Deep repair:

The Olaplex protocol works deep down to rebuild hair bonds. Its patented formula contains a revolutionary active ingredient, bis-aminopropyl diglycol dimaleate, which works to restore the hair's internal structure, reducing breakage and split ends. The Olaplex protocol can help restore hair to its original strength and elasticity.

Protection during chemical treatments:

Chemical treatments such as coloring, bleaching or perming can significantly weaken the hair structure. By incorporating the Olaplex protocol into these processes, you can protect your hair from potential damage. Hair bonds are preserved, which means less breakage and healthier hair after each coloring or bleaching session.

You can also prepare your hair before your hair appointment by booking an Olaplex protocol in the salon or by ordering a routine for at home.

Hair strengthening:

Hair strength is essential to prevent breakage and future damage. By performing an Olaplex protocol, you strengthen the structure of your hair, making it more resistant to daily aggressions. Stronger hair means less breakage and healthier growth over time.

Improved texture and shine:

Not only does the Olaplex protocol repair and strengthen hair, it can also improve its texture and shine. By restoring hair health from the inside out, this treatment leaves hair smoother, softer and shinier. No more dull, tired hair.

Are you dreaming of healthy and beautiful hair? Double treatment in the salon is the ideal solution to achieve this goal. This technique consists of combining two complementary hair treatments for enhanced action.

Every hair type has its own specific needs. With in-salon dual care, we can customize treatments based on the condition of your hair and your hair goals. Whether you have color-treated, fine, curly or damaged hair, this method offers a tailored approach to meet your specific needs.

In addition, combining two treatments will allow you to lock in the benefits of the other in the heart of your hair and thus prolong their effects.

For even more effectiveness, we will advise you on the right hair routine to maintain the beauty of your hair over time.

You've heard of 3D hair coloring, but you're wondering what exactly it entails? 3D hair coloring is more than just a coloring technique, it's a technique that aims to create multidimensional and natural-looking shades.

The difference between a classic coloring and a 3D patina?

Unlike traditional coloring, which can appear uniform, 3D patina provides subtle nuances that capture light naturally, revealing all the richness and reflections of your color.

Each 3D patina is unique and fully customized according to your preferences and your natural color to ensure a perfect blend and good aging of your color. No more demarcations when regrowing!

Our expert hairdressers will know how to create the perfect combination to enhance your hair.

If you are not yet a client of the salon or you have not yet had a balayage with a member of the team, you must make a consultation appointment beforehand.

This is a thirty-minute appointment, which can be done at the salon or by video. We will be able to talk about your project together, talk about the history of your hair, and see what is feasible or not. We will also review your hair routine with you in order to best prepare your hair for your transformation, but also the products to have at home to maintain it over time.

It is also possible that we ask to carry out a test strand in order to ensure the feasibility of your hair project and to avoid unpleasant surprises during bleaching. In this way, we guarantee you the best result and a "WOW!" transformation.