Serums

What is a serum?

A hair serum is a hair care product designed to provide shine, softness and protection. Used after shampooing on towel-dried, damp hair and before styling, it helps to hydrate hair, control frizz and prevent damage caused by heat and environmental factors.

Hair serums offer a multitude of benefits thanks to their formulation rich in active ingredients:

• Shine and Softness: Serums add instant shine and make hair soft and silky to the touch.
• Frizz Control: They help tame frizz.
• Heat Protection: For some, they can create a protective barrier against damage from heated styling tools like hair dryers, straighteners, etc.
• Hydration: They hydrate the hair without weighing it down, ideal for dry, damaged or fine hair.

How to choose your hair serum?

To choose the hair serum best suited to your needs, consider the following:

• Hair Type: Fine hair will benefit from lightweight, non-greasy serums, while thick or curly hair will prefer richer, more hydrating formulas.
• Hair Concerns: Identify your main hair concerns (frizz, dryness, split ends) and choose a serum formulated to treat them.