Alter Ego

Discover Alter Ego: my eco-conscious Italian brand

Since its founding in 1988, Alter Ego has distinguished itself through its Italian craftsmanship, offering eco-conscious products dedicated to scalp and hair care. This renowned brand is committed to combining tradition and innovation to offer superior hair solutions.

Alter Ego Shampoo: a professional and affordable solution

Alter Ego shampoo is synonymous with quality and accessibility. With generous 300ml packaging, it is designed to last, allowing users to enjoy its benefits for longer. In addition, its treatments are equipped with pumps included, ensuring optimal application and avoiding waste.

Innovative and ultra-technological formulations

Alter Ego relies on innovation and technology to develop unique formulations. Guaranteed silicone- and sulfate-free for 95% of products, Alter Ego shampoos are designed to meet the specific needs of each hair type, while respecting its integrity.

A brand committed to hair well-being

Alter Ego is committed to offering professional products that combine efficiency and respect for the environment. The attention paid to every detail, from formulation to packaging, demonstrates the brand's desire to offer ethical and responsible products.

With its high-quality shampoos and hair products, Alter Ego has established itself as a must-have brand in the beauty sector. Its commitment to quality, innovation and sustainability makes it a preferred choice for those looking for professional, affordable and eco-conscious hair care.