Color Wow

Color Wow: the hair beauty revolution

With a reputation for solving hair beauty problems, Gail Federici, CEO and founder of Color Wow , has propelled her company to the forefront of innovation, earning the nickname “The Apple of Hair.”

Four decades of innovation and revolution

For over 40 years, Gail Federici has been revolutionizing the art and science of hairstyling, introducing innovative products that are unmatched in the industry. Each Color Wow formula is designed as a unique solution to a common but unsolved hair problem, setting new standards in the field.

A focus on colored hair

Today, Gail focuses her expertise on color-treated hair, a growing category in the hair industry. Color Wow is dedicated to providing hairstylists with smarter, faster, and safer ways to style this specific hair type and achieve unprecedented results.

New technologies for exceptional results

Color Wow offers a compact yet powerful range of revolutionary products, specifically targeting the problems encountered by colored and bleached hair. Fewer formulas, but tenfold performance, define the very essence of the brand, offering radically different and unprecedented solutions.

A multi-award winning brand

With over 70 beauty awards to its name, Color Wow is unparalleled in the industry. This recognition is a testament to the effectiveness and innovation the brand brings, making it a key player in the world of hair beauty.

Color Wow is synonymous with revolution and innovation in hair styling, especially for colored hair. With its commitment to quality and innovation, the brand continues to set new standards, offering unmatched solutions for all your hair needs.